Maintain

Service

Branding | Packaging Design | Strategy

The brief…

This self-initiated project explored the themes of cleanliness, hygiene, and routine, focusing on why many men struggle to engage with skincare. The brief aimed to investigate how skincare could be simplified into a more accessible and sustainable system while encouraging long-term routine and reducing overconsumption.

My response…

In response, I created a toolkit named ‘Get Giddi’; a well-being toolkit designed to help uplift the user’s mood through
colour psychology. The main objective of ‘Get Giddi’ is to improve the users confidence through the use of the contents
within the toolkit. The contents including a pack of cards with three different categories and a 96 day calender to help
track the users journey

In response, I created Maintain — a simplified three-step skincare system built around the idea that “3 is all you need.” Alongside the products, I developed a wider campaign including public installations, refill systems, and a supporting app to encourage routine, accessibility, and more sustainable behaviour.

INTERESTED IN

WORKIN' TOGETHER?

GET IN TOUCH!

in

Create a free website with Framer, the website builder loved by startups, designers and agencies.