For this project, I took part in the Dragon Rouge Firestarters 2026 briefs. From the three options provided, I chose Brief 03 — a packaging challenge that called for a bold, unconventional approach. The task was to design packaging that breaks the rules, rejects traditional mascots and USPs, and challenges category norms. The aim was to think outside the box, create something visually striking, and ensure the product stands out on the shelf.